Axios reports on a new private GOP poll conducted in the aftermath of Vivek Ramaswamy’s decision to run his ad questioning his opponent’s having been raped by her stepfather when she was 12. It shows Ramaswamy falling to 8 points behind Amy Acton compared to 2 points behind in a poll conducted by the same pollster a month ago. The poll found that 86% of respondents had heard of the ad and by a 2 to 1 margin those said the ad made them more likely to vote for Acton.
Ramaswamy has always been an especially Trumpy character in the sense of leaning — both in his actions and how he describes his actions — into transgressive verging on sociopathic behavior as a signifier of Republicanness or Trumpiness. Indeed, when he released this ad he said explicitly that he was sending a message that he was ready to break rules and conventions in the context of Ohio politics just as Trump had at the federal level. All of this comes under the headline of being, as the phrase goes, “extremely online” and shaped by the aesthetics, mores and instincts of online trolling.
That’s a remarkable and a remarkably frank expression of MAGA politics and aesthetics. The problem, however, is that Ramaswamy is not Donald Trump. What’s most notable about this episode is that lots of fellow Republicans appear to have warned him not to do this — not because of some subjective sense of decency but because it seemed so obviously self-destructive. I’ve thought from the beginning that this ad might not only backfire on Ramaswamy but possibly pull down the whole ticket. Ohio has very Trumpy demographics. It’s the kind of state where, if there’s going to be a GOP-underestimating polling error, you’d expect it to be particularly pronounced. Sherrod Brown — who, remember, is a semi-incumbent — has had a very steady if modest lead for months. He’s currently about three points ahead on average. So this ad, a performance of bad personhood, could end up making a difference in that race too.
