A crazy, crazy story unfolding tonight in the online virtual terrain of political social media and poll-watching. It’s late. But I will to give you the bare outline. Seemingly out of the blue earlier this evening an outfit called “Wedgewood Polling” put out a press release stating that all but one of their polls had been fake and that the fakery was all part of a “social experiment” to test how easy it would be to produce fake polls that got aggregated on the big aggregation sites and made their way into news stories. If you’re thinking, wait, didn’t I hear something like this last summer? Yes, you did. There was a smaller scale version of this, with the same “social experiment” rationale back in August. ‘Wedgewood’, though, released a lot of polls, in a number of high profile races, not just two or three of them. And there’s at least an argument that they meaningfully impacted some Democratic primary races. They certainly helped shape some campaign narratives. They had appeared to be the only independent poll of the Mississippi Senate race and the only one at all since August.
But then it got weirder.