Member Newsletter
The great secret and poverty of campaign reporting is that the majority of it is based on reading the polls or the eventual result and then writing a story of the campaign to match that outcome, predicted or real. Every losing campaign is run by idiots and vice versa. With that reality in mind, I wanted to share some opinions in advance of the results. I think Kamala Harris has run an almost flawless campaign. Many people think a great campaign is made up of a great strategy, or perhaps a great speech. The truth is that campaigns are almost all down to execution. That’s particularly so in an early 21st century American presidential campaign, when the main constituencies and issues are chosen in advance and not by the candidate.
An upstart city council or even House candidate might upset the status quo with an outside-the-box campaign or set of issues. Presidential campaigns don’t work that way. Presidential campaigns are won by energizing and mobilizing key constituencies, shaping the issue agenda in your favor and having more days on offense than defense. On the constituencies front, that means base and reach constituencies. On issues, it’s mostly about raising the salience of issues where a majority agrees with you. Above all, it’s about not making mistakes. It’s also about running a campaign of the quality that you force a lot of mistakes by your opponent. As I said, it’s mainly about execution.