One of the great mysteries of the world is how the news gets made. Theories abound. The reality is every newsroom is its own little ecosystem with its own way of doing things. I worked in several newsrooms before arriving at TPM, and TPM operates in a way that was vastly different from any other. I noticed the conspicuous lack of meetings and that nobody really had a “beat” — two things I had supposed were universal. But of course, TPM is not your average news gathering operation. So, in this episode of Inside TPM, I spoke to Managing Editor John Light to find out how the news gets made at TPM. We discussed how the team decides what is newsworthy, how the team tries to serve readers, and even how he thinks TPM would cover Tony Soprano if he were a real person. (The answer surprised me!)

All that and more in this month’s episode of Inside TPM.

So after my last update below, new reports from TPM readers have confirmed that the Mailer Storm overwhelming the mailboxes of partisan Democrats in Wisconsin, Michigan, Nevada, Arizona, North Carolina and Georgia are all coming from a single zip code in Jacksonville, Florida (32204) and presumably a single vendor. This notwithstanding the fact that they are all going out as sent from the respective Republican parties of the respective states. That’s not terribly strange in itself. Direct mail is a national business. It’s actually not okay to use state parties, which have preferential mail rates, as pure passthroughs, but I’m told it’s a widespread practice and rules against it are basically unenforced. The one exception may be the mailers going out in Pennsylvania. The mailers are all the same in every state. But the ones in Pennsylvania are the only ones that are from a state party committee rather than the state party, and their “nonprofit indicia” mark does not include the the zip code they are mailed from.

I wanted to update you on the mailers story I discussed with you yesterday. Before getting to the details, I want to thank everyone who sent in reports. Really, really helpful. In fact, what I’m doing would be completely impossible without them. I’m going to assume you read yesterday’s post, which has various caveats and context. If not, you can read it here.

• First, there are a lot of people talking about this independently in different swing states. Like, it’s really a thing. I was listening in on a Zoom call yesterday about a state legislative race in North Carolina and the topic actually came up — how we’re all getting spammed by these Trump mailers. And to be clear, this was a call where everyone was either a party official or a partisan Democrat or actually a candidate. From this and other discussions with TPM readers it’s clear this is being discussed as a minor mystery among Democrats in each swing state but with everyone thinking that it’s just their town or state and not something that’s happening in all the swing states.

I wanted to share with you some of my findings about the mass mailing of Trump mailers to registered Democrats in swing states across the country. It’s a bit of a rabbit hole. So in part, understand it as such, an entertaining mystery. But I think it’s potentially a bit more than a rabbit hole. It also sheds some light on the dynamics of the campaign, specifically on the Trump campaign, which has firepower heavily weighted toward a series of super PACs and outside groups both for messaging and ground operations.

As I’ve discussed in a few posts, I started hearing from readers who are registered Democrats with long histories of straight-ticket voting who are being inundated with Trump mailers. In some cases it’s as much as two or three mailers a day everyday. Others aren’t quite that level of saturation. But lots of readers who fit in what we’ll call the category of “poor target” are getting them. The reports come from all the swing states, though they’re concentrated in Pennsylvania, Michigan, Georgia and North Carolina. They’re also in Arizona, Wisconsin and Nevada, but it seems to be a bit less there. In all cases the recipients have never seen anything like it before. So it’s not just that this is what always happens in swing states. Getting this many flyers from any Republican campaign is totally new. It all seems to have started in the last couple weeks.