If you’re reading this post on the TPM front page, you must be a Prime member. It’s not behind our Prime paywall. It doesn’t even show up on the site unless you’re a Prime member who is logged into the site.
What’s the point?
I don’t imagine we’d use this very often. But the main issue is that as we’ve steadily built our number of Prime subscribers – now at just shy of 29,000 members – we’ve realized that it’s probably annoying to hear pitches to join Prime when you’re already a member. So this system let’s me have some posts show only to non-members and others only to members. All of which is to say that you won’t have to see anywhere near as many of those Prime pitch posts. I still may occasionally do one that everyone sees if we hit some big milestone or something else that might be relevant to current members. But mostly not.
This will also make it possible for me to share news about relevant updates to Prime or news that for whatever reason is only relevant to members.