Member Newsletter
Yesterday my colleague Kate Riga noted a trap Senate Democrats keep falling into: in an effort to court Republican defectors they temper their criticism of the various Trump nominees. But since there are and will be no defectors they lose on both sides of the equation, gaining no defectors and making their critiques tepid and forgettable. This is unquestionably true. But we can go a step further still. Far from courting potential defectors, they should be attacking them.
Potential defectors are almost always those from marginal states, and some are senators from marginal states who face voters at the next election. 2026 doesn’t have a lot of great prospects. But there are some. So Susan Collins, Thom Tillis, possibly Joni Ernst and new Florida senator Ashley Moody. The criticisms of the bad nominees should be as intense as possible and all focused on the support of these senators. No one does you a favor in these settings for being nice: senators defect when they think they may pay a price at the ballot box. That is the only way to have messaging that takes the initiative and stays on the attack. If things get too hot and the senator pulls their support, great. If not, that just lays the groundwork for beating that senator in the next election. Those two possibilities are the only outcomes of any consequence and the same game plan advances both goals. It’s simple. When they’re upset or hiding you’ll know you’re doing it right. One more point: no one cares about press releases. Getting on camera or activity on social media matter.