I think I can say with little fear of contradiction that I know as much as anyone else in modern American journalism about the absolute, no-excuses necessity of operating in the black. In some ways, I know more because with big corporate operations there are lots of creative ways by which you can either hide from the public or hide from yourself that you’re operating at a loss or failing as a business. At least for a while, you can convince yourself that everything is great. You’re not losing money. You’re investing in growth. You’re focusing on quality. For this reason I’ve always seen news organization layoffs at least somewhat differently from many others who believe deeply in journalism. All the merit and great stories and hard work just melts into the background when you face the absolute necessity of making payroll. It’s a brutal taskmaster.
That’s not what’s happening at The Washington Post, and not simply because, of course, Jeff Bezos could float almost limitless news organization losses forever and barely notice. What we’re seeing is something that should be familiar to any close of observer of the news over the last generation. Let’s call it the formulaic billionaire white knight press baron doom cycle.
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Today, I want to share some additional thoughts with you on this ranging topic of tech lords and predators, the conquistadors and pirates in our midst. It’s a point that is perhaps the most visible part of the current moment, but because of that, paradoxically, hardest to see clearly. It’s been more than a century since the men at the highest pinnacles of the American economy so visibly and directly intervened in the country’s politics. An element of that is the highly personalist nature of the big tech monopolies. Mark Zuckerberg isn’t just a CEO or plurality owner. He is Facebook. He’s the founder, the driving mind since the beginning. I believe that voting rights are structured in such a way at Meta that in terms of control as opposed to equity stakes he is in total control. Meta cannot be taken away from him. Whether or not voting rights are precisely the same, a similar story prevails at Amazon, Google, certainly X and all of Musk’s companies. We haven’t seen anything like that since the Gilded Age and the Robber Barons, when big names like Carnegie, Vanderbilt, Morgan and Rockefeller similarly owned, drove and personified the great corporate behemoths and monopolies of the day.
For many decades, certainly since the Second World War, even the more politically- and ideologically-minded corporations kept their political spending and their exertions in the background. Perhaps they gave most of their money to Republicans but they’d give to Democrats too just to keep them mostly on side.
What we began to see in the late Biden administration and then to an almost mind-boggling degree through 2025 is not just the big tech titans cozying up to Trump and doing so visibly, but making themselves what we might call main characters in the American Political Cinematic Universe. There’s really nothing like it in our history. I know many friends who are into MMA and the UFC. My sons are into it. Not my thing. But great if it’s yours. But if you’re Mark Zuckerberg and you take ringside seats at a UFC match with Trump friend and UFC CEO Dana White, you’re sending a very clear and specific message and you’re sending it far outside the channels where most traditional political messaging takes place. Even more if you put White on your board. And the same applies to going on Joe Rogan’s show and talking about a rights movement for “high testosterone males.” Yes, Zuckerberg got into MMA before the so-called “vibe shift.” But not in this politics-inflected way. We’ve seen countless examples of this in so many different contexts, starting with that unforgettable inauguration image where the seats of greatest distinction were reserved for the centi-billionaire tech titans. Government of, by and for them.
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