Jeff Bezos
Are the Broligarchs Ready to Be on the Downward Turn of the Wheel? Prime Badge
12.15.25 | 3:34 pm

Today, I want to share some additional thoughts with you on this ranging topic of tech lords and predators, the conquistadors and pirates in our midst. It’s a point that is perhaps the most visible part of the current moment, but because of that, paradoxically, hardest to see clearly. It’s been more than a century since the men at the highest pinnacles of the American economy so visibly and directly intervened in the country’s politics. An element of that is the highly personalist nature of the big tech monopolies. Mark Zuckerberg isn’t just a CEO or plurality owner. He is Facebook. He’s the founder, the driving mind since the beginning. I believe that voting rights are structured in such a way at Meta that in terms of control as opposed to equity stakes he is in total control. Meta cannot be taken away from him. Whether or not voting rights are precisely the same, a similar story prevails at Amazon, Google, certainly X and all of Musk’s companies. We haven’t seen anything like that since the Gilded Age and the Robber Barons, when big names like Carnegie, Vanderbilt, Morgan and Rockefeller similarly owned, drove and personified the great corporate behemoths and monopolies of the day.

For many decades, certainly since the Second World War, even the more politically- and ideologically-minded corporations kept their political spending and their exertions in the background. Perhaps they gave most of their money to Republicans but they’d give to Democrats too just to keep them mostly on side.

What we began to see in the late Biden administration and then to an almost mind-boggling degree through 2025 is not just the big tech titans cozying up to Trump and doing so visibly, but making themselves what we might call main characters in the American Political Cinematic Universe. There’s really nothing like it in our history. I know many friends who are into MMA and the UFC. My sons are into it. Not my thing. But great if it’s yours. But if you’re Mark Zuckerberg and you take ringside seats at a UFC match with Trump friend and UFC CEO Dana White, you’re sending a very clear and specific message and you’re sending it far outside the channels where most traditional political messaging takes place. Even more if you put White on your board. And the same applies to going on Joe Rogan’s show and talking about a rights movement for “high testosterone males.” Yes, Zuckerberg got into MMA before the so-called “vibe shift.” But not in this politics-inflected way. We’ve seen countless examples of this in so many different contexts, starting with that unforgettable inauguration image where the seats of greatest distinction were reserved for the centi-billionaire tech titans. Government of, by and for them.

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FILE - In this March 4, 2018 file photo, Jeff Bezos and wife MacKenzie Bezos arrive at the Vanity Fair Oscar Party in Beverly Hills, Calif. Bezos says he and his wife, MacKenzie, have decided to divorce after 25 years of marriage. Bezos, one of the world’s richest men, made the announcement on Twitter Wednesday, Jan. 9, 2019. (Photo by Evan Agostini/Invision/AP, File) FILE - In this March 4, 2018 file photo, Jeff Bezos and wife MacKenzie Bezos arrive at the Vanity Fair Oscar Party in Beverly Hills, Calif. Bezos says he and his wife, MacKenzie, have decided to divorce after 25 years of marriage. Bezos, one of the world’s richest men, made the announcement on Twitter Wednesday, Jan. 9, 2019. (Photo by Evan Agostini/Invision/AP, File)
on September 19, 2018 in National Harbor, Maryland. on September 19, 2018 in National Harbor, Maryland.
WASHINGTON, DC - SEPTEMBER 13:  CEO and founder of Amazon Jeff Bezos participates in a discussion during a Milestone Celebration dinner September 13, 2018 in Washington, DC. Economic Club of Washington celebrated its 32nd anniversary at the event.  (Photo by Alex Wong/Getty Images) *** Local Caption *** Jeff Bezos WASHINGTON, DC - SEPTEMBER 13:  CEO and founder of Amazon Jeff Bezos participates in a discussion during a Milestone Celebration dinner September 13, 2018 in Washington, DC. Economic Club of Washington celebrated its 32nd anniversary at the event.  (Photo by Alex Wong/Getty Images) *** Local Caption *** Jeff Bezos