As we flagged earlier this morning, attendees at President Trump’s upcoming rally in New Hampshire will be “strongly encouraged” to wear masks even though President Trump has thus far refused to wear one in public.

After being the center of the cataclysm, New York State and New York City have become a great COVID success story, showing what’s possible with an aware public, aggressive mitigation and robust testing. But we may be seeing the first hints that the national trends are catching up with this.

One of the many ancillary insights or interesting developments during the epidemic is the creative use of anonymized big data to learn to things about the outbreak. Mobility data tied to cell phone and mapping apps is one example. Not too long after the outbreak began they started surfacing some of their trove of mobility data for people and public officials making public health decisions. (If you haven’t seen it, check it out here.) Credit card use is another. JPMorgan Chase just released a report based on their own credit cards which suggests a strong correlation between “card present” restaurant purchases and new outbreaks.

Even though the White House has cut off its coronavirus task force briefings in order to pump up President Trump’s political aspirations, most Americans are acutely aware of which states are experiencing massive COVID-19 spikes.

The COVID infection numbers from yesterday and indeed since early June are ominous and harrowing. As we note here yesterday was another big record. They are best absorbed visually. Here are the case counts from early March with the original epicenter of New York separated out from the rest of the country.

From the start of the COVID epidemic we’ve been talking about “reopening”, when it would happen, whether it is safe. The President started demanding it about two weeks into the crisis – the churches needed to be full on Easter, the 12th of April. Now we talk about which states have reopened and which haven’t. It’a all wrong. From the start this metaphor has saddled us with distorting language and a distorted concept which has enabled and driven bad policy. It suggests a binary choice when one doesn’t exist. The impact goes beyond semantics.

There is no opening or closing and there won’t be until we have a vaccine or a very effective cure for COVID. There are various mitigation strategies. Does the state push or mandate widespread masking? Does it permit indoor dining? Are bars open? Has it scaled sufficient testing capacity and a robust contact tracing program? The devil and the death toll are all in this particulars. The ‘reopening’ metaphor obscures all of this.