‘Not Cool’: Red Cross Apologizes After Pool Safety Poster Criticized As Racist

Start your day with TPM.
Sign up for the Morning Memo newsletter

The American Red Cross apologized Monday for a pool safety poster it distributed that depicted black children doing “not cool” things and was criticized as racist.

The poster received attention after a version of it from Fort Morgan, Colorado circulated on Twitter. The organization apologized in a statement released to NBC News and said it was “absolutely not our intent to offend anyone.”

The poster showed a black child diving into the pool and another black child pushing a white child into the pool. Both actions were labeled “not cool.” Meanwhile, a white girl getting on the diving board was labeled “cool.”

“Going forward, we are developing more appropriate materials that are more representative of our workforce and the communities we serve,” the organization said in its statement to NBC News. “Our aquatic instructors have been notified of these concerns and we will advocate that our aquatic partner facilities remove the poster until revised materials are available.”

The Red Cross also has removed the poster from its website and Swim App, NBC reported.

Here’s a picture of the poster:

Latest Livewire
Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Associate Editor:
Editor at Large:
General Counsel:
Head of Product:
Director of Technology:
Associate Publisher:
Front End Developer:
Senior Designer: