Admin To Launch ‘Direct Enrollment’ Obamacare Pilots In Three States

The Obama administration is launching a pilot program in Florida, Ohio, and Texas that will allow insurance companies to sign people up for coverage under Obamacare directly and forgo

The administration has been considering the process, known as “direct enrollment,” for some time.

“This is one more way we are working to offer consumers a variety of ways to enroll in affordable coverage. Direct enrollment is one more option,” Julie Bataille, spokeswoman for the Centers for Medicare and Medicare Services, wrote in a blog post Friday announcing the program. “By strengthening the multiple channels to enroll in quality, affordable coverage through the Marketplace, we are ensuring that every American who wants it can gain access to these new coverage options.”

Companies will be able to check an applicant’s eligibility for financial assistance by linking with, and they will be required to tell applicants that they can log onto the federal website to shop and compare plans.

The direct enrollment option was theoretically already available to insurers, Bataille wrote, but in practice it had been hindered by “recent problems with the website.” She indicated that those problems had been fixed to the point that a pilot program could be launched to ensure that it would work smoothly before being expanded to more states and insurers.

Dear Reader,

When we asked recently what makes TPM different from other outlets, readers cited factors like honesty, curiosity, transparency, and our vibrant community. They also pointed to our ability to report on important stories and trends long before they are picked up by mainstream outlets; our ability to contextualize information within the arc of history; and our focus on the real-world consequences of the news.

Our unique approach to reporting and presenting the news, however, wouldn’t be possible without our readers’ support. That’s not just marketing speak, it’s true: our work would literally not be possible without readers deciding to become members. Not only does member support account for more than 80% of TPM’s revenue, our members have helped us build an engaged and informed community. Many of our best stories were born from reader tips and valuable member feedback.

We do what other news outlets can’t or won’t do because our members’ support gives us real independence.

If you enjoy reading TPM and value what we do, become a member today.

TPM Staff
Latest Livewire
Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Associate Editor:
Investigations Desk:
Director of Audience:
Editor at Large:
General Counsel:
Head of Product:
Director of Technology:
Associate Publisher:
Front End Developer:
Senior Designer: