New England Patriots Apologize For Sending Out N-Word In Twitter Promo

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November 14, 2014 9:43 a.m.

Note to brands: don’t trust a “filtering system” to safeguard your social media accounts.

The New England Patriots became the first NFL team to hit one million followers on Twitter, and it celebrated the milestone Thursday by blasting out images of a Patriots jersey with users’ Twitter handles on the back to those who retweeted the account.

The promo ran smoothly until a user with the handle @IHATENIGGERSS got his “custom digital jersey”:

The team deleted the tweet and said it slipped through because a “filtering system” failed:

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