MSNBC Angers ‘Rightwing’ With Tweet About Biracial Family Super Bowl Ad

Start your day with TPM.
Sign up for the Morning Memo newsletter

MSNBC apologized early Thursday for posting a tweet claiming the “rightwing” would “hate” a Cheerios Super Bowl ad starring a biracial family.

“Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family,” the original tweet read and linked to a short write-up of the ad.

The line prompted pundit Michelle Malkin to encourage conservatives to respond to the line with photos of their own families with the hashtag #MyRightWingBiracialFamily.

The network later apologized for the “offensive” tweet, then deleted it entirely: executive editor Richard Wolffe wrote that the Cheerios tweet wasn’t “who we are at msnbc.”

The disputed tweet follows a string of gratuitous comments made by MSNBC’s on-air talent. Host Martin Bashir resigned from the network last year after he made controversial comments about former Republican vice presidential candidate Sarah Palin, and actor Alec Baldwin departed over a gay slur he used in a confrontation with paparazzi shortly after his own program debuted.

h/t NYMag

This post has been updated.

Latest Livewire
Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Associate Editor:
Editor at Large:
General Counsel:
Head of Product:
Director of Technology:
Associate Publisher:
Front End Developer:
Senior Designer: