Mary Cheney, the daughter of former Vice President Dick Cheney, and five other partners have founded a new polling firm that aims to produce loads of data on the 2014 midterms, according to Politico.
The firm, Vox Populi Polling, will offer both public data and private data on the 2014 midterms, including on the top 2014 races and most talked about policy topics. Vox Populi Polling will reportedly use live-caller surveying methods as well as automated polling in compiling its research.
Besides Cheney, Republican operative Barry Bennett, Frank Sadler of Coves Strategies, Alicia Downs and Brent Seaborn, both of TargetPoint Consulting, and Americans for Job Security president Stephen DeMaura are involved in the new polling firm.
The polling firm’s primary mission, according to Politico, is meant to help Republicans be more competitive in automated polling.