Malaysia Airlines Nixes ‘Ultimate Bucket List’ Contest


Malaysia Airlines has renamed its “My Ultimate Bucket List Contest” following outcries over the poor name choice.

The airline, which has suffered after two tragedies in the past year, tried to boost sales with a contest and prize of either a free flight or an iPad. The airline asked customers to submit a 500 word response to the question, “What and where would you like to tick off on your bucket list, and explain why.”

A bucket list generally refers to things you’d like to do before you die, which was understandably a poor choice of words for the airline. Travelers are now asked to explain what they would like to cross off of their “to do” list instead.

MH370 disappeared in March, and MH17 was shot down over Ukraine in July, killing all 298 people on board.