Cruz Adviser: Yep, I Paid For The Ad That Preceded GOP Candidate’s Suicide

Jeff Roe, principal of Axiom Strategies, is a top adviser for Sen. Ted Cruz's (R-TX) national political operation.
Start your day with TPM.
Sign up for the Morning Memo newsletter

A senior adviser for Sen. Ted Cruz’s (R-TX) presidential campaign broke his silence Wednesday on his involvement in a nasty campaign in Missouri that preceded the suicide of a Republican gubernatorial candidate there.

Jeff Roe, the principal of Kansas City, Mo.-based Axiom Strategies, was managing Republican Catherine Hanaway’s gubernatorial campaign when a statewide radio ad aired in mid-February that attacked her primary rival, former Missouri state Auditor Tom Schweich (R). The spot was cited as contributing to the charged campaign atmosphere amid which Schweich committed suicide on Feb. 26.

The ad’s “House of Cards”-style narrator compared Schweich to Barney Fife, the bumbling sidekick to Sheriff Andy Taylor on “The Andy Griffith Show,” and said that Democrats in Washington would “squash [Schweich] like the little bug that he is.”

A St. Louis Post-Dispatch report published last month tied Roe to the political action committee that ran the ad, Citizens for Fairness in Missouri. At the time, Roe did not respond to requests for comment on the ad from TPM and other new outlets.

But in a new interview with the Kansas City Star, Roe said he financed the spot with $8,300 of his own money.

Former Sen. John Danforth (R-MO) had called out the ad as “bullying” in his scathing eulogy at Schweich’s funeral. Roe declined to comment on that characterization but did say that he would not have run the ad if he had been aware of Schweich’s mental state, according to the newspaper.

Roe also told the Kansas City Star that while his firm would continue to manage Hanaway’s gubernatorial campaign, he would have little, if any, involvement with it because he is committed to Cruz’s campaign. He further suggested that Hanaway was unhappy with the tone of the anti-Schweich ad.

“She had a very aggressive conversation with me afterwards about my participation in the race and what it would look like if I wanted to stay involved going forward,” he told the newspaper.

Latest Livewire

Notable Replies

  1. Teabaggers confuse meaness with courage constantly.

  2. They confuse many things…its why they cannot govern, cannot form a sentence, cannot think outside the box…

  3. People from Kansas City know all about Roe. He predates the tea party. He is a Lee Atwater wantabe who has a mean and nasty approach to political campaigning. Some people fear him, others hate him, a lot of people respect his energy, but aside from his family nobody, Republican or Democrat, really likes him. If he has a dog, he probably has a friend. I think he would agree with and relish everything I have just written.

  4. Raphael is looking for his own Cheney/Rove combo.

  5. The right wing in this country really has cornered the market on “mean-spirited, vindictive, and punitive.” It’s the way they campaign, and - surprise, surprise - it’s the way they govern.

Continue the discussion at forums.talkingpointsmemo.com

24 more replies

Participants

Avatar for system1 Avatar for bdtex Avatar for ajm Avatar for harry_truman Avatar for silas1898 Avatar for liberaljesus Avatar for romath Avatar for humpback Avatar for fargo116 Avatar for cessnadriver Avatar for bluestatedon Avatar for sandyh Avatar for lastroth Avatar for barblzz Avatar for twowolves Avatar for ronbyers Avatar for dnl Avatar for occamsrazor2 Avatar for jinnj Avatar for misterneutron Avatar for view_from_the_front_porch Avatar for albesure Avatar for jacksonhts

Continue Discussion
Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Associate Editor:
Editor at Large:
General Counsel:
Publisher:
Head of Product:
Director of Technology:
Associate Publisher:
Front End Developer:
Senior Designer: