Insurers Urge Individuals To Sign Up For O’Care Exchanges After WH Pulls Ads

UNITED STATES - JUNE 28: Angela Botticella (C) of "Know Your Care, Support Your Care," celebrates with supporters of the Affordable Care Act as the Supreme Court announced it decision about the constitutionality of t... UNITED STATES - JUNE 28: Angela Botticella (C) of "Know Your Care, Support Your Care," celebrates with supporters of the Affordable Care Act as the Supreme Court announced it decision about the constitutionality of the law. The court upheld the law, voting 5-4. (Photo by Chris Maddaloni/CQ Roll Call) (CQ Roll Call via AP Images) MORE LESS
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After the White House cut off outreach and advertising in the final days of open enrollment for the Affordable Care Act’s exchange in 2017, insurers continued to encourage individuals to enroll to keep costs down Friday.

America’s Health Insurance Plans, the national association for insurers, issued a statement Friday emphasizing the importance of robust sign ups.

“Every American deserves coverage, and open enrollment is the best opportunity people have to get coverage that gives them access to high-quality care. At a time when the individual market faces challenges, we need as many people as possible to participate – so that costs go down for everyone,” Kristine Grow, the senior vice president of communications of AHIP, said in a statement. “Balancing out the risk pool is an important action that can be taken now to help stabilize the market, improve affordability, and send strong signals as health plans develop their products for 2018.”

A key concern among insurers is that cutting off outreach in the last days of open enrollment may hurt efforts to attract young enrollees who tend to procrastinate signing up for the exchanges until the last minute, but also tend to be healthier and can help drive down costs.

The Washington Post first reported Thursday that Trump administration officials had instructed HHS officials to stop millions of dollars in advertising that was already scheduled and purchased.

“It’s outrageous. It’s irresponsible,” said Ben Wakana, a senior HHS spokesman until Trump took office, told the Washington Post. “They are deliberately undermining open enrollment to try to get a lower enrollment number.”

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  1. Avatar for marby marby says:

    This is an example of the erratic behavior of the Trump administration. While the immediate goal may have been to reduce enrollment numbers (i.e. make Obamacare look bad), hurting insurance companies doesn’t really jive with Republican ideology. So far, this administration is just plain chaotic.

  2. Yeah, given how insurances companies just love uncertainty I’m pretty sure insurance execs are not happy with The Donald.

  3. Avatar for shuli shuli says:

    Who will see the statement by insurers? Will it be the people who might sign up during these last days? Let’s hope so.

  4. See, libtards, conservatism works. If you purposely make the government incompetent enough, the private sector will step in and do its job.

  5. So, POTUS is acting to drive up premiums, while insurance companies are trying to keep them low. We truly are in Bizarro World now.

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