Burned out from politics, Republican messaging guru Frank Luntz is taking his talents to sports media.
Luntz will join Fox Sports 1 as an “exclusive sports communications analyst,” the fledgling network announced Thursday.
According to the announcement, Luntz will primarily contribute to the network’s nightly flagship program “Fox Sports Live.” He’ll also get to show off his speciality as host a segment called “Sound Off,” which will feature taped focus groups covering a wide range of sports issues.
“It may surprise people, but sports are my passion, and I love the excitement and intensity on and off the field,” Luntz said in the press release. “There is a right way and a wrong way to communicate to viewers, fans and players, and I plan to bring analysis and accountability to the language of sports and those who play them.”
Luntz appeared to be at a personal and professional crossroads when he posed for a profile last month in The Atlantic. In the piece, he expressed disenchantment with politics and said he’d love to serve as a Hollywood consultant but couldn’t get anyone in show business to return his calls.