An activist group aiming to organize opposition to killings by police and armed vigilantes has launched satirical ads depicting a new line of bulletproof vests for boys of color.
Mocking an advertisement for a clothing line, a billboard by Dream Defenders in Tallahassee, Fla. depicted a sale event with a young black boy modeling body armor, WCTV reported.
The billboard, along with a video featuring the same theme, was part of the group’s “Vest or Vote” campaign. The ads urged pressure on police departments after the high-profile killings of Michael Brown by a police officer in Missouri and Trayvon Martin by an armed vigilante in Florida.
The campaign doesn’t appear to be advocating for or against any specific ballot measure but is more broadly about voting and voter registration.
“No one wants to live in a world where bulletproof vests are the norm,” read a description on the group’s website. “Vote on November 4th (and earlier, in Florida and most states), and let’s together take a stand on laws, like Stand Your Ground, that create fear and insecurity in our communities.”
Watch the video below: