The super PAC supporting a possible third presidential run by Vice President Joe Biden has launched television ad with a simple message: “Run, Joe.”
The ad is called “Joe Biden: ‘My Redemption’ ” and used audio from the Yale commencement speech Biden gave in May. Biden reflected on the 1972 car crash that killed his wife and daughter and how it shaped his political and personal life.
The ad, which is almost 2 minutes long, first aired on Wednesday morning during NBC’s “Today” show, according to the New York Times, and will also be shown on CNN in the hours before the first Democratic presidential debate on Tuesday. (Debate criteria would allow Biden to participate if he makes his public declaration by the morning of the debate.)
The initial buy was for $250,000, the Times reported.
The ad’s creator Mark Putnam has not spoken to Biden, but told the Times that the crash was “a hinge point” for Biden. “That’s when he gained so much empathy for what other people are going through, for their own tragedies,” Putnam said.
Here’s the ad: