Carson Campaign Launches Rap Ad Targeting African-American Voters

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November 5, 2015 9:38 a.m.

Ben Carson’s campaign is launching a new ad featuring a Carson-themed rap song in a move to attract African-American votes, ABC News reported.

Carson himself doesn’t rap in the 60-second radio spot, which will play for two weeks in Miami, Atlanta, Houston, Detroit, Birmingham, Alabama, Jackson, Mississippi, Memphis, Tennessee, and Little Rock, Arkansas. A rapper named Aspiring Mogul raps, “Vote and support Ben Carson for our next president and be awesome,” over clips of Carson remarks about freedom and personal responsibility.

The $150,000 radio ad buy is one of what the Carson campaign told ABC News will be a number of measures to reach the urban demographic and particularly black voters.

“This happens to be a group that we feel pretty strongly is ready and prepared to start working for Ben Carson,” Carson campaign spokesman Doug Watts told ABC News.

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