20 Percent Of NYT’s Web Visitors Read Nate Silver’s Blog On Election Eve

November 6, 2012 10:49 am

Nate Silver’s polling analysis has been both manna for political junkies and a lightning rod for criticism from conservatives during the 2012 campaign. A report Tuesday indicates it has also been a major driver of the New York Times’ web traffic.

According to The New Republic, 20 percent of visitors to the Times’ website made a stop at Silver’s blog “FiveThirtyEight.”

From TNR:

The Times does not release traffic figures, but a spokesperson said yesterday that Silver’s blog provided a significant—and significantly growing, over the past year—percentage of Times pageviews. This fall, visits to the Times’ political coverage (including FiveThirtyEight) have increased, both absolutely and as a percentage of site visits. But FiveThirtyEight’s growth is staggering: where earlier this year, somewhere between 10 and 20 percent of politics visits included a stop at FiveThirtyEight, last week that figure was 71 percent.

More from TNR:

According to Alexa, a Web information company, “538” is the eighth-most searched-for term that led visitors to the Times last month. And over the previous month, it grew more than any other referral term; other increasingly relevant terms were “nate silver” and “538.com.” Notably, no other Times staffers or brands appear on Alexa’s lists of top referral terms or rising referral terms.

Correction: The post has been changed to indicate that 20 percent of Monday’s visitors to the New York Times’ website also visited FiveThirtyEight.


Masthead Masthead
Editor & Publisher:
Executive Editor:
Managing Editor:
Senior Editor:
Special Projects Editor:
Investigations Desk:
Front Page Editor:
Editor at Large:
General Manager & General Counsel:
Executive Publisher:
Head of Product:
Director of Technology:
Publishing Associate:
Front-End Developer:
Senior Designer: