Earlier today we hit the $350,000 milestone in the TPM Journalism Fund drive.
You may wonder how we think about this sort of thing internally. How do we talk about the fact that so many people are willing to contribute (generally speaking) over and above their membership fees to a small journalism outfit doing what it can to not just survive, but thrive in uncertain and unprecedented times?
Well it’s very simple: That’s 350,000 votes of confidence in our work. That’s 350,000 votes of confidence in our reporting, our analysis, and our commentary. That is 350,000 votes of confidence in our business model, which has kept us going even while countless other publications have, in recent years, failed or made significant cuts. It’s 350,000 votes of confidence in our belief that journalism can’t be hierarchical, so publications should offer free memberships to those who need them. In short, it’s 350,000 votes of confidence in us.
Look, let me be clear: We know not everyone can contribute over and above the membership fees. We’re thankful and appreciative of each and every member we have regardless of whether you ever contribute to the Journalism Fund. Memberships are the engine that sustains TPM. We thank you. Period.
One of the guiding principles at TPM is preparedness in the face of unexpected change. Change in the news environment or change in the business climate. We don’t always know what the changes will be or how they’ll affect us, but we know they are coming. They always do. That’s why the theme of this year’s Journalism Fund drive is “to help us prepare for what comes next.”
If you have not yet contributed but are able to, please consider doing so. The revenue will help us grow and expand our journalism. It will help us distribute that journalism to more people. And, just as important, it’s a little confidence boost that all the work we put in day in and day out makes a difference in people’s lives. Because the difference between an organization like TPM and many other companies purporting to do journalism is that we care about more than our profit — we care about our impact on the world, and especially our impact on those who help us do what we love to do.
One last thing: Last year, more than 5,000 people contributed. I’m absolutely positive that if we hit that marker again, we’ll hit $500,000. Any amount you can contribute, no matter how small, makes a difference.
