Member Newsletter
I wrote soon after Kamala Harris become the de facto Democratic nominee that I did not think that Donald Trump had the mental acuity, stamina or energy to fight for the presidency from behind. As long as he was a bit ahead — very durably a bit ahead — his energy and focus didn’t seem to matter. Everything I’ve seen since then has confirmed this judgment. Tuesday’s debate did so perhaps more than anything. But what I’ve also been increasingly aware of is that Trump has two campaigns in a way that is almost unique in modern presidential politics.
First, there’s Donald Trump, the guy we saw in the debate, the guy we see at the rallies and the guy Trump is, mostly, on social media. (People like Dan Scavino tweet for him sometimes. But even then it’s more an impersonation of feral Trump.) This persona was really the entirety of the campaign in 2016 because there just wasn’t any campaign infrastructure around, though a bit was built up in the last couple months. This campaign is mostly about Trump’s anger and grievances and shows all the signs not only of his longstanding degeneracy but his cognitive and personal decline over the last decade. Let’s call it the Trump campaign. But then there’s an entirely distinct and relatively traditional campaign being run by Chris LaCivita and Susie Wiles. That campaign wants to talk about inflation and the southern border. That campaign is running a vast and complex TV air war across all the swing states. Let’s call this the “Trump” campaign.