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Trump’s ‘Show Me the Money’ Campaign—Full YOLO in 2024

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February 23, 2024 3:20 p.m.
ANAHEIM, CALIFORNIA - SEPTEMBER 29: Former U.S. President Donald Trump speaks at the California GOP Fall convention on September 29, 2023 in Anaheim, California. Presidential candidates set to speak at the convention... ANAHEIM, CALIFORNIA - SEPTEMBER 29: Former U.S. President Donald Trump speaks at the California GOP Fall convention on September 29, 2023 in Anaheim, California. Presidential candidates set to speak at the convention include former President Donald Trump, Florida Gov. Ron DeSantis, South Carolina Sen. Tim Scott, and entrepreneur, Vivek Ramaswamy. The event takes place from September 29 through October 1. (Photo by David McNew/Getty Images) MORE LESS

For weeks political observers have been having fun with Donald Trump’s decision to launch if not a hostile then what we might call an abusive takeover of the RNC. Of course, one might ask what was left to take over exactly. Since the day before his inauguration in 2017 the RNC has been under the management of Trump’s pliable toady Ronna McDaniel (née Romney McDaniel) who has served in that role for the unheard of span of seven years. But that was clearly not a tight enough bond to the Trump family. Trump wants to replace McDaniel with his daughter-in-law Lara Trump, who has become an increasingly visible Trump political surrogate. Technically, it’s not just Lara Trump. They propose a kind of co-leadership with North Carolina GOP chair Michael Whatley and Lara Trump serving as cochairs. Presumably Whatley is there for the operational experience and management; Lara is there for the control. Trump campaign senior advisor Chris LaCivita will become the RNC’s COO.

Trump campaign sources tell pliant media outlets that this is to assure a “seamless operation,” uniting the campaign and the RNC. And there’s no arguing that point. They will become in effect the same organization. You can’t get more seamless than literally no seams. But I think we should not underestimate the odds that the takeover of the RNC is for reasons beyond the mere crony-fication of political institutions. Trump clearly needs the money. Certainly for legal expenses and quite possibly to pay legal judgements to the state of New York and E. Jean Carroll.

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