Sorry — If You’re Offended

TPM Reader RS sends in the (form?) response he received from Spirit Airlines to his complaint about its new “Check Out The Oil On Our Beaches” ad campaign:

Thanks for writing to Spirit Airlines, and for your feedback about our new marketing campaign.

It is unfortunate that some have misunderstood our intention with this sale. We are merely addressing the false perception we have oil on the many beaches we service, and we are encouraging customers to support Florida and our other beach destinations by continuing to travel to these vacation hot spots.

Please accept my apology if you find this campaign offensive. It is certainly not our intent to offend our valued customers. We’ve actually received positive feedback from many who appreciate our efforts to stimulate travel to the state.

I’ve forwarded your incident to our Marketing Department for further review.

Again, thank you for your feedback. We look forward to welcoming you aboard!

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