A reader from <$NoAd$>the WSTR media market sends in the following …
Just talked to Eric Lazar, sales manager at WSTR, who said he’d heard from only one or two other people regarding Sinclair’s decision to broadcast the program. He was very courteous, but suggested I contact the corporate office before I began calling advertisers culled from tonight’s 10 p.m. news broadcast. He suggested I start with William Butler, vice president of programming and promotions.
I just put in a second call to Lazar. The reader is correct: Lazar was quite courteous. I asked if he would confirm that LaRosa’s and King’s Automall were WSTR advertisers. He politely declined to discuss who their advertisers are and referred me on to corporate headquarters. But with respect to Mr. Lazar, calling corporate headquarters is exactly what Sinclair would like you to do. And calling their local advertisers — where most of their revenue comes from — is the last thing they want you doing.
