Jim Tedisco, the Republican candidate in this Tuesday’s special election for Kirsten Gillibrand’s old House seat, appears to be going positive with this new ad in the home stretch:
The ad has inspiring music, nice visuals, a message of change, and praise of the candidate — and no mention of his opponent, Democrat Scott Murphy.
This comes right after several days of some pretty rough attack ads, some from Tedisco’s campaign itself and some from the NRCC, plus Murphy and the DCCC. But in the final days of the campaign, a positive appeal can be a good thing — first you poison the public against your opponent, and then you come in as the guy people can trust.