Television viewers looking for the latest developments on breaking news might not be best served by MSNBC, the channel’s president admitted in an interview published Sunday.
“We’re not the place for that,” MSNBC president Phil Griffin told the New York Times. “Our brand is not that.”
The left-leaning cable news channel bills itself as the “place for politics,” with the lion’s share of its coverage devoted to the electoral horse race and the biggest stories enveloping Washington, D.C. As a result, MSNBC’s ratings in May — a month that saw a flurry of breaking news — dipped by 20 percent from the same time last year, according to the Times.
