Romney campaign pollster Neil Newhouse argues in a memo released by the campaign Monday morning that President Obama’s lead is dwindling despite millions spent in advertising — including millions in negative ads.
Newhouse argues that between April and July, President Obama’s lead over Mitt Romney has fallen from a 5.3 percentage point advantage (48.5 percent to 43.2 percent) to just a 2.4 point advantage (46.8 percent to 44.4 percent).
“[I]f the point of the Obama negative onslaught is to undercut the Governor’s advantage on handling the economy, recent polling would indicate it has fallen short,” Newhouse writes in the memo.
He concludes:
President Obama’s campaign will never have a more substantial advertising advantage than it has had over the past few weeks, yet there is no evidence to suggest that the ballot has moved. If throwing the kitchen sink at Gov. Romney while leveraging a two-to-one ad-spending advantage doesn’t move numbers for the President, that’s got to tell you something about the state of the electorate: Voters are frustrated with President Obama’s failure to keep his promises from the 2008 campaign and don’t truly believe the next four years will be any different from the last three and a half. The Obama campaign’s misleading advertising can’t make up for the failed policies of this Administration.
