Netflix is apparently testing a new user interface for children, according to GigaOm.
The new section has been rolled out for a few customers as a tab labeled “Just For Kids,” and features icons for kid show characters like Big Bird for Sesame Street, Shaun The Sheep, and Hello Kitty.
GigaOm reports that the user interface features barely any text and relies on pictures to help kids navigate.
Sounds like a great marketing opportunity for kids’ shows.