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Wendy Davis Is Refreshingly Honest In Fundraising Email

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AP Photo / LM Otero

Figured I’d get straight to the point: This is an email to raise money for my campaign.

We need to raise another $60,000 before March 31st -- and I’m hoping $10 of it can come from you.

I’m being direct for two reasons. First, you know that we’re facing well-funded opposition in this race -- and you know how important it is that we have the resources to be competitive.

Second, our deadline is coming up fast. And every contribution counts.

Can I count on you for a contribution today?

Thank you for your help this month -- I sincerely appreciate your support.

Wendy

The email is actually somewhat similar to one Sen. Al Franken (D-MN) sent to supporters in December. In that email, titled "Fundraising email" Franken didn't beat around the bush.

"Yes. This is a fundraising email," Franken wrote. "See, here's a contribution link: Can you give $5 or more today?"