Figured I’d get straight to the point: This is an email to raise money for my campaign.
We need to raise another $60,000 before March 31st -- and I’m hoping $10 of it can come from you.
I’m being direct for two reasons. First, you know that we’re facing well-funded opposition in this race -- and you know how important it is that we have the resources to be competitive.
Second, our deadline is coming up fast. And every contribution counts.
Can I count on you for a contribution today?
Thank you for your help this month -- I sincerely appreciate your support.
The email is actually somewhat similar to one Sen. Al Franken (D-MN) sent to supporters in December. In that email, titled "Fundraising email" Franken didn't beat around the bush.
"Yes. This is a fundraising email," Franken wrote. "See, here's a contribution link: Can you give $5 or more today?"