NBC’s Olympics Coverage Has Been A Dumpster Fire

A Brazilian woman Luciana Dalesson, does a handstand in front the Olympic rings as she poses for a friend's picture outside the Hockey venue in Rio de Janeiro, Brazil, Monday, Aug. 8, 2016. (AP Photo/Hussein Malla)
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Safe to say NBC’s Olympic coverage is not winning any gold medals.

The network has had a series of gaffes and pitfalls in its coverage of the 2016 Summer Olympic games in Rio de Janeiro, and it’s only been 3 days.

The problems began with the opening ceremony. When NBC began showing the ceremony, viewers were quick to point out that it was delayed and edited, being shown on a tape delay with NBC injecting commercials in between segments.

While NBC execs blamed sponsors and ad revenue concerns for the edited broadcast, John Miller, NBC Olympics chief marketing officer, gave an answer than infuriated many for a different reason.

“The people who watch the Olympics are not particularly sports fans,” Miller told Philly.com. “More women watch the Games than men, and for the women, they’re less interested in the result and more interested in the journey. It’s sort of like the ultimate reality show and mini-series wrapped into one. And to tell the truth, it has been the complaint of a few sports writers. It has not been the complaint of the vast viewing public.”

Many of the complaints about NBC’s Olympics coverage have been tied to sexism. When Hungarian swimmer Katinka Hosszu broke the world record in her event by a stunning amount, the network invoked rage when it showed her husband and coach Shane Tusup for nearly the same amount of time as they showed her. Their relationship has been the subject of debate in the past.

NBC announcer Dan Hicks called Tusup “the man responsible” for her win, according to The Washington Post, and Twitter was not happy.

Many were also angered when they heard NBC commentator Rowdy Gaines say that U.S. swimmer Katie Ledecky swims “like a man,” but according to Slate, he was actually defending her against sexist comments.

“I love to watch her swim,” he said, according to Slate. “She has a loping-type stroke. A lot of people think she swims like a man. She swims like Katie Ledecky, for crying out loud.”

One of the strangest controversies involved one of this year’s stars on America’s Olympic gymnastics team, Simone Biles. For some reason, NBC announcer Al Trautwig tweeted that Biles’ adoptive parents were not her parents.

Ron, Simone Biles’ maternal grandfather and his wife Nellie Biles, adopted Simone Biles and her sister when they were young, according to USA Today. Trautwig apologized in a statement released Monday.

“I regret that I wasn’t more clear in my wording on the air,” he said in a statement emailed by NBC Sports, according to AP. “I compounded the error on Twitter, which I quickly corrected. To set the record straight, Ron and Nellie are Simone’s parents.”

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Notable Replies

  1. I am waiting for the bay where the rowing events are held to catch fire…

  2. NBC’s Olympics Coverage Has Been A Dumpster Fire

    Just curious, does TPM have to pay a royalty to Donnie Drumpf for the use of “Dumpster Fire”?

  3. I have a small bit of sympathy for NBC. They paid a metric shit-ton of money for the broadcast rights, and they have to make it back.

    That said… ugh. Turning this into a reality show instead of just airing the events really sucks.

    I prefer to watch / listen to coverage from non-US sources.

  4. We go thru this EVERY FOUR YEARS! I’m more interested in the sports, and less about the journey and personal stories. I hate NBC and I cannot stand Bob Costas. I wish more than one network would cover the Olympics so we could pick the best channels and the best programming instead of being held hostage by NBC

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