TPM Livewire

ABC Affiliate Used 'Lost' Poster To Promote Coverage Of Flight M370

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KETV apologized for the tweet on Thursday.

"We apologize for the post. While it was not intended to be insensitive we can see how it would be viewed that way in light of such a tragedy," the station said in a statement to TPM.

In the TV show "Lost", a plane crashes, leaving the passengers stranded on a deserted island.

CNN's Don Lemon also mentioned "Lost" during his coverage of the many theories about the missing jet, but only while reading a viewer's tweet.