Before admitting that he thought the advertisement featuring "America the Beautiful" sung in multiple languages was created by the GOP, Limbaugh criticized the commercial.
"If you think the best way, if you are convinced that the best way to sell Coca-Cola to Americans is to sing America the Beautiful in multiple languages, then why don't you produce the product with labels printed in 10 different languages?" he asked. "Is that the way to sell Coca-Cola?"
Limbaugh had told his listeners to pay attention to Super Bowl ads because "advertising people have their finger on the pulse of our culture," but the conservative darling said that Coca-Cola's effort was the last straw.
"Now, I gotta take back everything I said about watching these," he said.