Glenn Beck: Coca-Cola Was Trying To ‘Divide People’ With Super Bowl Ad

Conservative radio darling Glenn Beck, who offered a mea culpa for his own role in dividing the nation, said Monday that Coca-Cola was trying to set the American people at odds with a Super Bowl ad that featured a patriotic hymn performed in multiple languages.

“So somebody tweeted last night and said, ‘Glenn, what did you think of the Coke ad?’ And I said, ‘Why did you need that to divide us politically?’” he said on his radio show. “Because that’s all this ad is. It’s in your face, and if you don’t like it, if you’re offended by it, you’re a racist. If you do like it, you’re for immigration. You’re for progress. That’s all this is: To divide people.”

“Remember when Coke used to do the thing on the top and they would all hold hands?” he added. “Now it’s, have a Coke and we’ll divide you.”

Coca-Cola’s one-minute spot was criticized by some conservatives for its multilingual rendition of “America The Beautiful” and the inclusion of a gay couple.

Other conservatives, like Red State editor-in-chief Erick Erickson, found the outrage perplexing.

Watch it below:

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Igor Bobic is the assistant editor of Talking Points Memo, helping oversee the site's coverage of politics and policy in Washington. While originally from Bosnia and Herzegovina, Igor feels best at home on the beaches of Southern California. He can be reached at igor@talkingpointsmemo.com.
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