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Glenn Beck: Coca-Cola Was Trying To 'Divide People' With Super Bowl Ad

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“So somebody tweeted last night and said, ‘Glenn, what did you think of the Coke ad?’ And I said, ‘Why did you need that to divide us politically?’" he said on his radio show. "Because that’s all this ad is. It’s in your face, and if you don’t like it, if you’re offended by it, you’re a racist. If you do like it, you’re for immigration. You’re for progress. That’s all this is: To divide people."

"Remember when Coke used to do the thing on the top and they would all hold hands?" he added. "Now it’s, have a Coke and we’ll divide you.”

Coca-Cola's one-minute spot was criticized by some conservatives for its multilingual rendition of "America The Beautiful" and the inclusion of a gay couple.

Other conservatives, like Red State editor-in-chief Erick Erickson, found the outrage perplexing.

Watch it below: