Luxury Mag CEO Didn’t Even Take Notes During Exclusive Sterling Interview

Jason Binn - February 05, 2014 - Amfar New York Gala, Arrivals held at Cipriani Wall Street, NYC.. (Photo by Sylvain Gaboury/Patrick McMullan/Sipa USA)
Start your day with TPM.
Sign up for the Morning Memo newsletter

Let the record show that last week’s most surprising media scoop — New York City-based luxury magazine DuJour’s interview with Los Angeles Clippers owner Donald Sterling — took the form of a short cell phone call. It was not recorded, and the interviewer did not take notes.

The New York Times on Sunday reported on the story behind the unlikely story. The newspaper spoke with DuJour CEO Jason Binn, who said he had resolved early last week to try to reach Sterling.

“He knows what I do and that I know a lot of people in L.A.,” Binn said, referring to Sterling. “I just called him and said, ‘It’s me, just checking in. If you want to talk, I’m around.’”

Binn did not hear back. But on Wednesday night, after leaving dinner at a high-priced Manhattan restaurant, Binn tried one more time. Sterling picked up. They spoke for 20 minutes.

“By time we were done, he said, ‘Jason, are we good? Got your story?’” Binn told the Times.

According to the Times, Binn waited until Thursday afternoon before discussing the details of the conversation with DuJour’s editor-in-chief, Nicole Vecchiarelli. They decided to run a short post with exactly one quote from Sterling — “I wish I had just paid her off,” the magazine quoted Sterling saying, referring to his girlfriend, V. Stiviano, who recorded his now infamous racist comments. Those eight words were Sterling’s first public comment since the NBA announced its decision to ban him for life from the league.

“I don’t think Jason quite realized the magnitude of it,” Vecchiarelli told the Times.

Latest Livewire
8
Show Comments

Notable Replies

  1. I still can’t get past that there is a magazine entitled “Luxury Mag”. Undoubtably it’s hobnobbing at its finest…

    You can’t really expect someone who caters to the rich and infamous to take notes, can you? Its such a heavy lift for those serving up swill to the privileged class, and someone has to protect their loyal following. Sterling, is apparently one of them.

  2. From NYC to Hollywood calling all lobbyist back to their tables. Urgent job at hand, shaping public opinion for a rich idiot.

  3. If I’m not mistaken, I think that’s just a description, “Luxury Mag”. I believe the name of the magazine is “Du Jour”. The author of this article should have made reference to the name of it. If I’m wrong maybe someone will correct me.

  4. Ooops! My bad, I read the damn thing so fast, I skipped right over the mention of the magazine name in the story! O_O

  5. OOoops. I think you’re right. Du Jour…isn’t that the shit you get when you dunk a roast beef sandwich into a steaming clarified liquid of beef fat? Oops again…that’s au jou. My mistake x’s two. Du Jour…its what’s in fashion, all the rage. I get it now. Its a poor excuse, but I made that comment before my morning coffee.

Continue the discussion at forums.talkingpointsmemo.com

2 more replies

Participants

Avatar for system1 Avatar for srfromgr Avatar for tweetivism Avatar for sylhines Avatar for baffie2 Avatar for dnl

Continue Discussion
Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Deputy Editor:
Editor at Large:
General Counsel:
Publisher:
Head of Product:
Director of Technology:
Associate Publisher:
Front End Developer:
Senior Designer: