November 13th marked our 23rd anniversary at TPM. During these past 23 years I’ve managed to write as much as I have because I kept to a simple approach, which was following whatever aspect of US politics and political culture interested me most. This worked because it combined the exertion and mental energy most put toward ‘work’ with the off-hours hobbies, life, downtime and, if possible, fun we do outside of work. One might also call this obsession. But it worked in terms of productivity, focus and drive. Indeed, for those who enjoy the Editors’ Blog one of the things that makes it compelling is following the idiosyncrasies of my interests and particular storylines I latch on to. Or, so many are saying …
But over the last couple months that pattern has shifted for me in that my mind has been heavily preoccupied by something that isn’t US politics. The Israel-Hamas war has a clear bearing on US politics. Some people think it could turn the 2024 presidential election, though I suspect its salience will decrease dramatically over the coming months, as most big news stories do. At the moment it’s the dominant national news story in the US and has been for weeks. But it’s not really a US story. More importantly my interest in it goes far beyond its bearings on US politics. So I’ve been aware that my focus has shifted from things at the heart of US politics toward subject matter that is, in many ways parochial, communal and personal. And that’s not what TPM is about, at least not in its current iteration.
And it’s not like we’re in a slow period in American politics. But there we are.
While we’re still in the extended Thanksgiving weekend, I wanted to take a moment to thank all of you, especially our members but all of our readers, on behalf of everyone at TPM. We literally couldn’t do it without you. It’s a member funded publication. The overwhelming percentage of our revenue comes directly from your monthly and annual membership fees.
We are, paradoxically and oddly at this point, a huge success story, in this strange relative sense of moving forward, having stable finances and getting ready for a hugely consequential election. This would be normal and unremarkable if not for the fact that almost everyone else is struggling or going under. It’s entirely because of our readers and their dedication to what we do. You’ve consistently been there for us. Which is amazing. And we thank you for it.
In addition to keeping us solvent it has also been a liberation for us inasmuch as basically our entire focus, both editorially and in terms of our business, is reader satisfaction. That should be the case for any successful publication. But when most of the revenue comes from advertising much of that focus is only indirect. You need to keep readers happy because without happy readers you can’t keep the advertisers happy. They’re the source of the money.
If you’re looking to do us another solid, let me remind you we’re trying to hire a new reporter and we’re looking to spread the word. You can see more on that here.
Thank you and have a great rest of the weekend.