non-prime

Does your last name start with P, R, S or T? If it does, and you haven’t signed up for Prime yet, can you make today the day you join us? No, there’s no magic reason tied to these four letters. And if your last name starts with one of the other 22 you can definitely sign up today too. But I was reminded yesterday of how much inertia, convenience and evolving mores among news producers and news consumers all play key roles in this process. Do you pay for news when it’s mainly been free online for the last 25 years or so?

So I thought I’d pick a few letters and for those folks make the case directly. Bringing a substantial number of you into the fold as paying subscribers is really, really important to the future of this site. It just takes a moment to sign up. It’s probably easier to do on the weekend since other matters aren’t as pressing. So if you’re a regular reader, if you’ve been thinking about signing up, I need you to take a moment right now – actually, this moment – and take out your wallet and click here and sign up. It really just takes a moment and it’s well worth it.

I had planned to write a lengthy post today about the second leg of our big, annual Prime sign-up drive. Now we have the Manafort plea deal breaking. tl;dr: It’s really important. If you’re a regular TPM Reader, please sign up for Prime. Cheap, awesome, important. Click here. It hugely important to the future of this site.

This is a super important week for TPM and for our annual Prime sign-up drive. We had a great start. We’re more than half way to our goal of 2,000 new members. This week it’s critical we get to 1500. If you’re a regular reader of TPM and you haven’t become a member, please make it this week. You’ll see a handful of my posts on it over the next few days. When you see one, take a moment to click the link and join us.

In the first week of our annual Prime sign-up drive we were able to sign up just over 1,000 new Prime members, which is great. Our goal for this drive – and it’s a critical one – is to sign up a total of 2,000 new members. This isn’t just an arbitrary goal or something that sounds cool to get to. As I’ve described in my earlier posts, it’s a critical benchmark in our efforts to transform TPM’s business model from one based primarily on ads to one based primarily on membership. This is a critical part of that equation.

So if you’re a regular reader and haven’t yet signed up for Prime, please consider doing so today. It costs only 14 cents a day, $4.99 a month or $50 a year, depending on which option you choose. You get a site with dramatically fewer ads, you get all the Prime only content. There are a bunch of other features. And with all that you become part of making TPM possible and, more than possible, a robust and vital organization that can continue doing the work our team does every day with a relative independence from the storms from the advertising, tech and social platform industries which are battering and in some cases destroying so many publications. Please, if you’ve been considering it, thinking that you would, make the moment now. Just click right here.