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In the first week of our annual Prime sign-up drive we were able to sign up just over 1,000 new Prime members, which is great. Our goal for this drive – and it’s a critical one – is to sign up a total of 2,000 new members. This isn’t just an arbitrary goal or something that sounds cool to get to. As I’ve described in my earlier posts, it’s a critical benchmark in our efforts to transform TPM’s business model from one based primarily on ads to one based primarily on membership. This is a critical part of that equation.

So if you’re a regular reader and haven’t yet signed up for Prime, please consider doing so today. It costs only 14 cents a day, $4.99 a month or $50 a year, depending on which option you choose. You get a site with dramatically fewer ads, you get all the Prime only content. There are a bunch of other features. And with all that you become part of making TPM possible and, more than possible, a robust and vital organization that can continue doing the work our team does every day with a relative independence from the storms from the advertising, tech and social platform industries which are battering and in some cases destroying so many publications. Please, if you’ve been considering it, thinking that you would, make the moment now. Just click right here.

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