The Salvation Army on Friday took advantage of a viral debate over the color of a lace dress to take on the issue of domestic violence.
A tweet from the organization’s South African arm used the recent disagreement that arose when some people saw a dress posted to social media as blue and black while others saw it as white and gold. The Salvation Army’s tweet is below:
Why is it so hard to see black and blue? One in 6 women are victims of abuse.
#StopAbuseAgainstWomen pic.twitter.com/FgDdKdsMMb
— TheSalvationArmySA (@SalvationArmySA) March 6, 2015
Hours after the initial tweet gained traction on social media, the South African branch of the Salvation Army again tweeted a reference to the viral dress in an apparent effort to draw attention to the issue of domestic violence.
The organization’s second tweet is below:
Why is it so hard to see black&blue?#TheDress #StopAbuseAgainstWomen #TheDressIsBlueAndBlack #TheDressIsWhiteAndGold pic.twitter.com/CJGvXne3Hw
— TheSalvationArmySA (@SalvationArmySA) March 6, 2015
While the Salvation Army is not my charity of choice, that is a really good ad campaign.
Whoa – Kudos to the Salvation Army with respects to helping to draw attention to domestic abuse.
I have not always supported the SA’s stances with regards to the LGBTQ community, but I’ll certainly give credit where credit is due. Thank you, Salvation Army.
My thoughts, exactly. Let’s hope this is used by the Salvation Army in the USA as well as South Africa.
They may not be as progressive as some may like, but the Salvation Army is a true Christian church.
" some people saw a dress posted to social media as blue and black while others saw it as white and gold. "
Wait…wut huh? How does??? More 'splaniin please…