Salvation Army Uses Viral Battle Over Dress Color To Address Domestic Abuse

Salvation Army uses "The Dress" internet meme to spread awareness about domestic violence.
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The Salvation Army on Friday took advantage of a viral debate over the color of a lace dress to take on the issue of domestic violence.

A tweet from the organization’s South African arm used the recent disagreement that arose when some people saw a dress posted to social media as blue and black while others saw it as white and gold. The Salvation Army’s tweet is below:

Hours after the initial tweet gained traction on social media, the South African branch of the Salvation Army again tweeted a reference to the viral dress in an apparent effort to draw attention to the issue of domestic violence.

The organization’s second tweet is below:

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