The Salvation Army on Friday took advantage of a viral debate over the color of a lace dress to take on the issue of domestic violence.
A tweet from the organization’s South African arm used the recent disagreement that arose when some people saw a dress posted to social media as blue and black while others saw it as white and gold. The Salvation Army’s tweet is below:
Why is it so hard to see black and blue? One in 6 women are victims of abuse.
#StopAbuseAgainstWomen pic.twitter.com/FgDdKdsMMb
— TheSalvationArmySA (@SalvationArmySA) March 6, 2015
Hours after the initial tweet gained traction on social media, the South African branch of the Salvation Army again tweeted a reference to the viral dress in an apparent effort to draw attention to the issue of domestic violence.
The organization’s second tweet is below:
Why is it so hard to see black&blue?#TheDress #StopAbuseAgainstWomen #TheDressIsBlueAndBlack #TheDressIsWhiteAndGold pic.twitter.com/CJGvXne3Hw
— TheSalvationArmySA (@SalvationArmySA) March 6, 2015