TV Ad Buys Confirm Where The Senate Battle Is Being Fought

State Senator Joni Ernst, and U.S. Representative Bruce Braley, discuss political ads being ran in Iowa, at the U.S. Senate candidate forum at St. Ambrose University, Galvin Fine Arts Center, in Rock Island, Iowa, Sa... State Senator Joni Ernst, and U.S. Representative Bruce Braley, discuss political ads being ran in Iowa, at the U.S. Senate candidate forum at St. Ambrose University, Galvin Fine Arts Center, in Rock Island, Iowa, Saturday, Oct. 11, 2014. (AP Photo/Quad-City Times, Louis Brems) MORE LESS

A new analysis of TV ads run last week confirm where the fight for Senate control is truly being fought.

The analysis, conducted by the Center For Public Integrity, found that Iowa, North Carolina, Kentucky, Colorado and Louisiana — in that order — featured the top five ad buys. The study was based on data from Oct. 7-13 by the ad tracking group Kantar Media/CMAG.

The chart below was produced by CPI:

More than 70 percent of Senate-based TV ads last week were “negative” ads, meaning they featured criticisms of a candidate, all or in part.

19
Show Comments

Notable Replies

  1. Avatar for sooner sooner says:

    Thank Dog that Orygun is not on the list! The Koch boyz pulled their $2.6 mm ad but in support of Monica Wheby late last month when they and everyone else concluded that while she might be a super pediatric brain surgeon she was little more than a two time stalker and small time plagiarizer. And that is on one of her good days!

    Her candidacy, now slowly circling the toilet, is reduced to buying ten second ad spots and not very many of those. And all negative of course since there is little good about her and nothing all to contrast.

    Hell, she doesn’t even cast a shadow!

    Now the rest of ya’ll in

    Iowa
    Kentucky
    Colorado
    Ja-Ja
    North Carolina
    Alaska
    Kans Ass
    Michigan
    New Hampshire
    South Dakota

    GOTV and open up a can of Whoop-Ass on the GOTP!!

  2. Much politeness in South Dakota.

  3. Gawd I feel sorry for NC (Iowa too)…it must be hell to turn on the TV there. And I thought I had it bad in Michigan. No fucking way…not after looking at that chart.

  4. Do ads work? They mostly just annoy, don’t they?

  5. They annoy the fuck out of me!

    Especially the Pat Roberts ad bemoaning what we’ll do about his past accomplishments if we don’t re-elect him. That doesn’t even make any god damned sense.

Continue the discussion at forums.talkingpointsmemo.com

13 more replies

Participants

Avatar for system1 Avatar for xpurg8d Avatar for austin_dave Avatar for srfromgr Avatar for sooner Avatar for mmurdoch Avatar for imkmu3 Avatar for mophan Avatar for teenlaqueefa Avatar for mantan Avatar for sniffit Avatar for okay Avatar for khaaannn Avatar for thunderclapnewman Avatar for RAINBOWUSA Avatar for 62fender

Continue Discussion