One must-read delivered daily to your inbox

Zuck’s ‘Content Moderation’ Was Always A Crock

 Member Newsletter
January 8, 2025 10:53 a.m.
UNITED STATES - March 25: A cardboard cutout of Mark Zuckerberg, CEO of Facebook, dressed up as the QAnon Shaman, along with other cutouts of people involved in the Capitol insurrection, stand on the National Mall ah... UNITED STATES - March 25: A cardboard cutout of Mark Zuckerberg, CEO of Facebook, dressed up as the QAnon Shaman, along with other cutouts of people involved in the Capitol insurrection, stand on the National Mall ahead of the House Energy and Commerce Subcommittee on Communications and Technology and the Subcommittee on Consumer Protection and Commerce joint hearing on Disinformation Nation: Social Media's Role in Promoting Extremism and Misinformation in Washington on Thursday, March 25, 2021. The cutouts were placed by the group SumOfUs as an attempt to highlight the role Facebook and other social media organizations played in the Capitol insurrection. (Photo by Caroline Brehman/CQ-Roll Call, Inc via Getty Images) MORE LESS

I noted yesterday how Facebook’s Mark Zuckerberg is rushing to jump on the Trump tech bandwagon. He signaled this again when he announced that Meta is getting out of the content moderation business and adopting Musk-Era Twitter’s “community notes” model. He further added that he would relocate the remaining content moderation operations to Texas where people are less biased — yes, he really said that.

I want to make a broader point. The issue here is that one of the richest men in the world and one of the very most powerful has made himself and his vastly powerful tech platforms appendages of the Trump political machine and dedicated himself to flowing money to the Trump family directly. But let’s not get too upset about his “content moderation” decisions. The content moderation pivot is an example of the former decision, a carefully timed signal to curry favor. But it’s not some big disaster. The whole existence of it was just a ploy to get out from under his company’s last PR disaster back in 2017 and 2018. And on a more specific level we should be agnostic at best about whether Meta does “content moderation” at all. We should always have been highly skeptical of any corporate-backed effort at scale to determine what is and isn’t accurate information. This isn’t a new thought on my part. It goes back to what I was saying in 2018 and before.

Want to keep reading?

Join TPM and get The Backchannel member newsletter along with unlimited access to all TPM articles and member features.

I'm already subscribed

Not yet a TPM Member?

I'm already subscribed

One must-read from Josh Marshall delivered weekly to your inbox

Your subscription could not be saved. Please try again.
Your subscription has been successful.

One must-read from Josh Marshall delivered weekly to your inbox

Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Deputy Editor:
Editor at Large:
General Counsel:
Publisher:
Head of Product:
Director of Technology:
Associate Publisher:
Front End Developer:
Senior Designer: