COVID-19 Outside the Paywall

We’ve already been doing this informally in recent days. But we’ve decided to place all COVID-19 material we publish outside the Prime paywall. Our assumption is that we will continue this as long as the country remains in the current national public health crisis footing.

I would be remiss if I did not make clear to our regular readers that doing this takes away from us our primary tool for retaining members and driving new sign-ups. So if you’ve been thinking about becoming a member or are a lapsed member or have been considering upgrading to Ad Free now would be a great time.

Dear Reader,

When we asked recently what makes TPM different from other outlets, readers cited factors like honesty, curiosity, transparency, and our vibrant community. They also pointed to our ability to report on important stories and trends long before they are picked up by mainstream outlets; our ability to contextualize information within the arc of history; and our focus on the real-world consequences of the news.

Our unique approach to reporting and presenting the news, however, wouldn’t be possible without our readers’ support. That’s not just marketing speak, it’s true: our work would literally not be possible without readers deciding to become members. Not only does member support account for more than 80% of TPM’s revenue, our members have helped us build an engaged and informed community. Many of our best stories were born from reader tips and valuable member feedback.

We do what other news outlets can’t or won’t do because our members’ support gives us real independence.

If you enjoy reading TPM and value what we do, become a member today.

Sincerely,
TPM Staff
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