A Knock for Negative Campaigning?

JOIN TPM FOR JUST $1

I’m hearing a number of people say that the upshot of last night was a rebuke for negative campaigning. But I don’t buy it. Because it misconstrues cause and effect.

To a great degree people are talking about the Corzine campaign and probably to a lesser degree Hoffman. But the reason negative campaigns often lose isn’t necessarily because people don’t like negativity. It’s because you usually get into running a negative campaign because that’s the last card you’ve got to play. McDonnell could run a feel good campaign because he was kicking Deeds butt pretty much the whole way. Conversely, Corzine didn’t lose because he ran a negative campaign. He ran a negative campaign because he was incredibly unpopular with New Jersey voters. And making Christie equally unpopular was really his only path to victory. This is elementary.

More Edblog
Masthead Masthead
Editor & Publisher:
Executive Editor:
Managing Editor:
Senior Editor:
Editor for Prime & Special Projects:
Investigations Desk:
Reporter:
Newswriters:
Front Page Editor:
Editor at Large:
General Manager & General Counsel:
Executive Publisher:
Head of Product:
Director of Technology:
Publishing Associate:
Front-End Developer:
Senior Designer: