August is a hard month for journalists, since not much is happening. The good news, however, is that editors tend to be on vacation, so you can get a little goofy. Take, for example, the conclusion to this New York Times account of the marketing campaign being waged by the new CW network in the wake of the UPN/WB merger:
The solution, Mr. Haskins said, was to focus on what the predecessor networks had in common, which was their younger viewers, âand create an environment that was relatable to their lives.â
Someday, there will be an article about television in which no executive uses the word ârelatable,â industry jargon for something with which viewers are supposed to identify or connect. Alas, this is not that article.
Be that as it may, the network’s lineup will include the unjustly low-rated Veronica Mars, which is far and away the best show on broadcast television. It’s eminently “relatable.”
