A new TV ad by Senate Minority Leader Mitch McConnell (R-KY) features testimonials from four young women who say he represents them.
“Alison Lundergan Grimes wants me to think that I’m not good enough,” says one woman identified as Caroline Anderegg.
“She thinks I’ll vote for the candidate who looks like me,” says Ashley Burkhead.
“Rather than the one who represents me,” adds Anderegg.
“As a strong Kentucky woman, I’m voting for Mitch McConnell,” says Allison Pawley.
The McConnell campaign is making a “significant six figure” purchase on the spot, a campaign official told TPM. Titled “Represents Me” and released Wednesday, it is part of a concerted effort by McConnell to improve his standing with women voters (particularly younger and unmarried women) who typically favor Democrats in large margins.
He has been remarkably successful.
A Bluegrass Poll released Monday found that McConnell is actually leading Grimes with likely women voters, by a margin of 44 to 43 percent. Equally surprising was that the two are tied with likely men voters at 43 percent each. (The survey found McConnell leading by 1 percent overall.)