Assault-Rifle Sales Plummet As Scare Over Gun Control Fades

Richard Doverspike, left, of Fairmont City, Pa. checks out one of the thousands of handguns on display while he was attending the first day of the NRA convention in Pittsburgh on Friday, April, 16, 2004. The NRA is c... Richard Doverspike, left, of Fairmont City, Pa. checks out one of the thousands of handguns on display while he was attending the first day of the NRA convention in Pittsburgh on Friday, April, 16, 2004. The NRA is creating a news corporation, starting an Internet talk show and preparing to buy a radio station. They are taking the step to operate free of political spending limits. It hopes to use unlimited donations to focus on gun issues and candidates' positions despite the law's restrictions on softmoney-financed political ads close to elections. (AP Photo/Keith Srakocic) MORE LESS
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Bad business for gun manufactuers may be good news for those rooting against new gun control legislation in the aftermath of high-profile shootings like Newtown, Connecticut.

Bloomberg reported Thursday that slumping assault-rifle sales are a sign that any new gun control legislation is truly perceived as doomed, as gun owners once alarmed by an impending ban have stopped stocking up on firearms.

“There’s not an immediate fear the government’s going to take them away so sales are back to a more traditional pace,” said Jim Hornsby, owner of a suburban Atlanta gun shop, told Bloomberg.

The lack of political will in Congress and unrelenting lobbying from groups like the National Rifle Association appears to have eased anxiety over a fresh assault weapons ban, and stifled the demand for the product, which saw a huge boom after talk of new legislation.

“The best thing for firearms demand is to have the constant threat of legislation without ever actually having the legislation,” Andrea James, analyst for the investment bank Dougherty & Co., told Bloomberg.

Prices for rifles have receded and sales figures for large manufacturers have taken a huge hit: Bloomberg noted that arms giants like Smith & Wesson and Sturm Ruger have slashed revenue projections. The former’s sales dove 23 percent, the bulk of which was due to shrinking rifle sales.

One bright spot for the arms industry: Handgun sales are up thanks to an uptick in female gun owners and “concealed-carry” permits.

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