Walmart Apologizes For ‘Terrible’ ‘Own The School Year’ Sign Above Guns

FILE - In this May 16, 2011 file photo, the WalMart Supercenter signage is seen in Springfield, Ill. Wal-Mart Stores Inc. is reporting Tuesday, Feb. 21, 2012, a 4.2 percent decline in fourth-quarter profits. But the... FILE - In this May 16, 2011 file photo, the WalMart Supercenter signage is seen in Springfield, Ill. Wal-Mart Stores Inc. is reporting Tuesday, Feb. 21, 2012, a 4.2 percent decline in fourth-quarter profits. But the world's largest retailer's U.S. namesake business continued its rebound as its grabbed shoppers over the critical holidays. (AP Photo/Seth Perlman, File) MORE LESS
Start your day with TPM.
Sign up for the Morning Memo newsletter

Walmart apologized Wednesday after photos surfaced on social media of a gun rack at one of its stores topped with a sign that read: “Own the school year like a hero.”

Images of the gun rack began appearing on Twitter early Wednesday morning. Initially, Walmart’s social media team claimed in response to the images that the incident had taken place at store #1341, in Evansville, Indiana.

However, in a phone call with TPM, spokesperson Charles Crowson said the company had identified the wrong store.

“We incorrectly identified the Evansville store,” Crowson said. “We’ve corrected that and are now trying to find the accurate store.”

Correcting Walmart’s initial claims on social media, Crowson said he didn’t know for sure that the sign — the placement of which recalled numerous deadly school shootings — had been taken down.

This sign had no business there and was taken down as soon as we were alerted,” the company had tweeted initially.

This post has been updated.

Latest Livewire
Comments
Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Associate Editor:
Editor at Large:
General Counsel:
Publisher:
Head of Product:
Director of Technology:
Associate Publisher:
Front End Developer:
Senior Designer: