Twitter on Tuesday announced it had added several new features to embedded tweets — that is, tweets reproduced on other websites using the HTML script that the company provides. The new additions include an improved view of tweeted photos, video and other content that supports Twitter Cards, the company’s sanctioned method for displaying multimedia beyond the 140-character text limit of each tweet.
They won’t lead to improved Instagram support, however, after Instagram infamously disabled Twitter Cards integration late last year in a sign of growing competition between Twitter and Instagram/parent company Facebook.
Embedded tweets will now also display the number of retweets (RTs) and favorites (stars) the original tweet received. Tweets can now also be embedded when a user clicks on the “More” link in the lower-right hand corner and copies the HTML script Twitter provides. Check out an example of an embedded tweet below:
And behind the podium the tape marks the spot for POTUS, FLOTUS, Sasha and Malia. twitter.com/jonkarl/status…
— Jonathan Karl (@jonkarl) January 20, 2013