Blogging platform Tumblr, which is poised to overtake the more generic term “blog” in Google searches before the end of the year, will begin selling advertising space in May, the company’s CEO, David Karp, said at a conference on Tuesday hosted by Advertising Age, The Business Insider reported.
Karp, 25, had previously made strong public statements decrying the possibility of putting ads on Tumblr. Acknowledging the about-face on Tuesday, Karp said of his earlier views: “I was probably being an idiot then.”
