COLUMBIA, SC — It’s a dreary, rainy day in much of South Carolina as voters head to the polls. So it’s a great time to sit inside and play around on the Internet.
To that end, Google’s got this great analysis of South Carolina search patterns in the past week.
The short version: the top Newt Gingrich-related search term in the past seven days here in South Carolina was “Callista”, followed by “Marianne”, “Newt Scandal” and “Newt Wives.”
Google reports a 690% increase in Newt-related searches since Monday, when Gingrich fired up the base with that Juan Williams moment at the Myrtle Beach debate.
The search patterns for Gingrich’s main rival here, Mitt Romney, were a little less salacious than the scandal-focused terms used for Gingrich. Google reports the top Palmetto Romney-related search was “Bio” followed by “Mitt South Carolina”, “2012” and “Mitt Platform”.
